Klout scores.. wait, what?

by Antonia on December 9, 2010

Sometimes I do wonder.. Have we really come this far? Do we really have to quantify everything we do? I mean EVERYTHING? Klout scores.. REALLY? What a big load of bullshit.

You have to excuse my language but you know what? I’m tired of hearing about Klout.

Do we really need to figure out the numbers behind everything we do in order for it to be worth doing? I mean, for god’s sake, quit being so damn number focused. My Klout score doesn’t justify my actions nor does it justify my behavior. ”Excuse me Sir, I totally meant to push you, because you know what, my Klout score is over 60 and that gives me the right to do so.”

It doesn’t tell me the kind of person I am. It doesn’t tell me if people are willing to help me or couldn’t care less about me. It doesn’t do a damn thing other than mislead people. Just because someone has a high Klout score doesn’t mean they are good at what they do.

Most of you know about my job hunt. You know, it’s hard enough finding a job that you love without an additional number being used to compare you to the rest. And I so wish, companies would quit looking at Klout scores. I really do. It’s being used as a measure of success and that rubs me the completely wrong way. I was once told “This isn’t so good (referred to something I did), but you have a high Klout score, so you might be successful in the future after all.” If I hadn’t been so shocked about the ridicule of that statement by itself, I would have cracked up. I’m hardly ever speechless but that just left me staring at the person as though I’d just seen a ghost.

Since when, does a stupid number, which is calculated automatically if I may add, give any indication of my future success. Apparently it’s also a crystal ball. I wonder what else it can tell people. How many kids I’ll have? If I’ll get married? Oh wait, soon it will be an indication of my ability to buy a house. I see another great depression just looming..

So, quit judging people on the basis of their Klout score. It’s a number. Numbers, as useful as they are at times, mislead us and give us wrong impressions about people. And our individual Klout scores really don’t tell us how influential we are, how much people love or hate us or even how much of a success we’ll be. Just QUIT using that score. Do it for me and my sanity. Thank you.

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More and more of the Marketing books are referring to Klout scores. They do it in a pseudo nonchalant way like they're just mentioning it in passing. It bugs me. Like you said- I don't need another number egging me on to behave in a particular way.

Gah I gotta confess I liked my lil Klout thingy, but I guess you're right.
Numbers are meant squat most of the times.
You have the power of convincing people you know :p

Gabriele, I think it's time I start using my powers a little more ;)

I'd never heard of a Klout score before now, but what is considered a "good" score? I looked up your score and read the summary of the score and it seemed....well pretty awesome...

"within your area of expertise your opinion is second to none."

poor poor HR person, didn't realize what they missed out on did they... tsk tsk.

The thing that mystifies me most about Klout is that they make even something supposedly straightforward--numbers--complicated and meaningless. I assumed I had a low Klout score b/c I never get any crazy perks but all the people I follow/who follow me on Twitter do. So I finally gave in and checked it and my score was either the same or higher. I give up...good thing I didn't care about numbers to begin with.

And if Klout score ever were to come up in the hiring process for me, I'd RUN from that job!! ;)

Maggie, thanks for your comment :) I checked my Klout score a while ago and I'm just not convinced by the entire concept. And you are 100 % right.. mentioning it in a hiring process is ridiculous especially if it's regarding the candidate's score. #totalfail

Antonia:

My feelings about numbers are contradictory:

I love numbers because they help you to evaluate an activity's performance and decide if you're doing well... besides directives and business owners need numbers in order to believe in something (hence Klout reason to be)

But in that recruiter case you mention, he just needed them to support his lack of capacity to evaluate a person's potential, c'mon that's too much!

On the other hand I hate numbers because they are part of this "modern" evaluation system that tags you as good or bad only because someone else says so. It seems that it's not important how much you are capable to do, but that an institution / tool / research says you are.

Keep the mood up Antonia, we're almost there on our job hunting! :o)@DJVassallo

Delfin, I do agree about numbers. The whole post wasn't meant to question the concept of numbers :). I'm quite a big fan of them myself because we are able to paint quite a clear and honest picture about the world in numbers. However, I also believe that numbers are at times being overvalued. Especially in the case of Klout. :) Thanks for your comment and I hope you'll be stopping by more often!

I agree Antonia - this over-analysis of `personal performance` on Twitter is a pretty navel-gazing obsession, that really means not a lot. How you use twitter is down to your objective for being there. There's no such thing as a perfect or better Twitter user. (leaving bots and spammers aside)
Klout should be a bit of fun, or harmless intrigue - but should never be judgmental tool.

Here's an interesting study into Klout's possible failings and inaccuracies.
http://www.wewillraakyou.com/2010/12/klout-is-broken/

Steve, couldn't agree more. Thanks for linking me up with the article above. Will go check it out now :)

Of course it is just a number, but numbers are quite useful in many situations. You use statistics? You are interested in how often your posts get shared? You know how many Fans you got on Facebook?

It would be better, if you look at every person, who visits your blog, understand who it is and what the person ist doing. Same thing for people who share, understand why the do it and so on.

But in most situations you either have not the time, or not the competence to do so. Numbers help us to make complex things easier to understand.

Klout helps me to get a quite accurate first impression on how someone interacts with its network. After this I need to look into the account to understand why the score is how it is.

And of course I am only writing this, because my score is high and I want everyone to judge me by it.

Luca, I'm not discrediting numbers per se. My point is that we overvalue them. We do not need to put a number on everything we do. And yes, I do know my readers & the numbers my blog generates. But I don't need Klout to tell me. I know those things because I engage with my readers, my followers, my fans.

Different people use different means. Whether or not those means generate the same result is questionable. I know what works for me and I'm happy how and that it works. I don't need Klout to tell me. :)

But how should a HR person know it? Klout helps them to judge people. I am on your side, that the number should not be overvalued.

My entire point was that the score shouldn't be used in interviews to start with purely because it's not a metric you should be judged by.

I do love a good rant...especially a numbers rant. Apparently your quality level of ranting skills are not indicated by your Klout score.

Andrew, I BET my score would sky rocket if it did.. ;)

The proof is in the pudding (as they say). About a month ago, I decided to stop flinging myself like a floozy all over Twitter with RT's from Mashable and other sources...and I took an active part in creating relationships and listening. My Klout score went down from 33 to 24. If that is what taking personal charge of my Twitter account does for me, then I don't hold a lot of faith in Klout. Thanks for the article.

Andrew, I couldn't agree more with you. Relationships are what count and not the number that tells you if you have them or not which is implied by measuring how many RTs you get. Yes, awesome information spreads but a HUGE part of information spreads because people know the initial sender and trust their judgement. Thanks for stopping by. I hope you will more often. :)

Wait... You've actually talked to HR/recruiting managers who had heard of Klout? :D

Sadly, yes. Only one.. but that was enough of a shocker.

Hey Antonia,

Thanks for the post, just wanted to write a quick line as I'm the Marketing Manager here at Klout. Of course the Klout Score can't determine (and doesn't attempt to determine) how nice you are, whether I'd like you or even whether or not you should do business with someone.

What it can do though is give a good idea of someone's influence on social networks. If I post something on Twitter -- what are the chances I'll actually get a reply or retweet? Are people actually listening? These are the questions the Klout Score goes a long way towards answering. Certainly one should never use one number -- any number -- in place of common sense. Thanks again and feel free to reach out if you have specific feedback for us.

Cheers,@meganberry
Megan Berry
Marketing Manager, Klout

Dear Megan,
I appreciate your reply and the fact that you pointed out that common sense should not be replaced by a Klout score. Sadly, however, this is increasingly the case which is why I wrote this post. I personally don't believe in the score but I know a lot of people do and I wish you success for the future.
Cheers,
Antonia

Yes, yes, numbers are really rather meaningless aren't they!? It's not like automatically calculated standardist test scores, credit scores, performance reviews and bank statements make the world go 'round, hmmm?

Okay, sarcasm aside, of course numbers are not good represenations of a good many things. But the world has grown too large and too fast, and quantitative analysis provides a useful--if not foolproof--method of evaluating all kinds of things. Even influence on Twitter, which might I add supposedly gets people free cameras and flights from Klout (the company) itself, so it's not like all this isn't part of a system that's totall paying off. Maybe you should stop complaining and start acquiring actual clout, numerical or otherwise, on Twitter and elsewhere, or else you're going to find the world quite cruel (in sometimes very impersonal, mathematical ways).

Hey "Bob",

What's your Klout score? Who are you to judge anyone? You sound a lot like a plant and a blowhard troll.

And honestly, who gives a shit what the score is?

You can worry about getting all the Klout you want. Me? I work on getting more clients and performing good work for them. Maybe YOU should do the same.

Sounds like you give a shit what my score is, Stacey, since you asked! For the record, it is a dismal 21. It would be even more pathetic if Klout didn't integrate Facebook recently. I'm no member of the Twitterati, and I've hardly the time, know-ho, or need to be. So am I plant? Hardly. As for blowhard troll, well, guilty as charged, for the most part. But my intention wasn't just to be mean in my delivery. I wanted to point out that numbers and quantitative analysis aren't going anywhere, and it's pointless to rail against them. I'm a big fan of numbers, and statistics, and manipulation, and these are just some of the vicissitudes of the world characterized by the rigors of mathematics. While I'm sure both Antonia and Stacey need no high Klout scores to function well in society--and I wish you both the best in these efforts--I'm just here to dispel ill-thought criticisms like "Since when, does a stupid number, which is calculated automatically if I may add, give any indication of my future success." Cheers.

Bob, my reply addressed your original statement. Now you're back-tracking. If you'd stated that you're a fan of numbers and see their value, fine. But to tell someone that they need to get Klout is different...you focused on the numbers statement due to your interest in them.

Also, read the post. Antonia states; "Numbers, as useful as they are at times, mislead us and give us wrong impressions about people."

And how can you dispel the statement she makes about how a number can have an indication of future success or interaction of social media?

As you know, any program, equation, whichever example you want to use, is only as good as the data that is used to begin with. But as with any thing else, there are variables. Unknown variables usually.

I've been in marketing a long time. I've been around long enough to know that these "tools" come and go. I also appreciate the aspect of research for marketing, which occasionally includes numbers.

But to say that one person is better than another is worthless in my opinion. Because in the end, as I stated previously, I worry about what I do for my clients. Not what my Klout score is. Now if it was a credit score, then yeah I'm worried.

Finally, I can assure you that I function quite well in society and do so on a daily basis.

Bob, I'm well aware of the importance of numbers in this world and I'm not criticizing the general concept of numbers. However, I don't care much about the Klout numbers. As to the part of the comment where you suggest for me to go and acquire some actual "clout", I'm confident I can handle the cruelties the world throws at me without a high Klout score and have done so quite nicely. Thank you.

I just LOVE the picture :D

I've never been asked to provide a Klout number....hmmm it does make me wonder what I would be though. As for down with number crunching, the accountant side of me died a little, but we (accounting and non-accounting sides of me--and others, but I only discuss them with the shrink) understand not everyone loves numbers like we do..... on that note, i'll share a song

http://www.youtube.com/watch?v=FdYKTek5N1Q

Jeff, I was naughty and stole the pic from you. I will now go and burry my head in shame.. NOT. ;)

Feel free to be naughty, I don't mind :)

I wasn't expecting you to feel shame for that, hell I stole it from a website that steals stuff from other websites, it's been stolen so many times now, it could probably be deemed original again (I swear that made sense in my head)

ps. You should install the 'disqus comments' system to your blog - its much better than the default wordpress one ;)

While I agree that numbers are just numbers and they don't paint a comprehensive picture, your Klout score is quite high and it DOES indicate that you have influence on Twitter. Since you can't stop people from using it, why not decide to use it to your advantage?

P.S. Before you go with Disqus please consider CommentLuv too. I did a roundup of posts comparing the various commenting systems and almost all of the blogs that originally used Disqus or Intense Debate have now switched to CommentLuv.

There is information about it in the link for this comment.

Gail, while I generally agree with the saying if something is good use it to your advantage I'm trying to stay as far away as possible from using Klout on my resume or in any discussion. Personally, I think the score paints a wrong picture most of the time. :)

As for commentluv, I thought that was only a plugin that allows commenters to link to their latest posts? It's not a comment management system by itself though? If I'm wrong, please let me know. :)

OMG people that genuinely believe Klout is a measure that holds any more weight than just a bit of fun can 'Klout my ass'... Thank you for sharing - I agree...

LOL Barry.. I like the 'klout my ass' expression ;) Goody! RE Disqus: Thought about it. Decided against it. Waiting for the code of Livefyre. ;) Hopefully will get it soon! But do agree, that most things are better than the normal comment system.

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  1. [...] This post was mentioned on Twitter by Barry Furby , Пётр, Beny Schonfeld, Antonia Harler, Mickey W Moore and others. Mickey W Moore said: RT: @antwizzel Klout scores.. wait, what? http://bit.ly/iepZdL #SocialMedia [...]

  2. [...] This post was mentioned on Twitter by Barry Furby , Jay Baron. Jay Baron said: Fun read :) The backlash continues as @barryfurby says, ‘Klout my ass’ http://bit.ly/ijTNRc [...]

  3. [...] London-based blogger Antonia Harler back in December: You know, it’s hard enough finding a job that you love without an additional number being used [...]

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